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Toproductions.

Creative movies and video production of Coproductions

I’m Jan-Jaap Top

“I love capturing stories as naturally and authentically as possible.”

As a videographer and photographer, I capture stories that go beyond beautiful images. Specialising in underwater and travel content, I combine my love for the ocean with my passion for visual storytelling.

I’m always looking for those moments when visuals and emotions come together, whether it’s a dive in crystal-clear waters, business interviews or the energy of a live event.

What clients often appreciate about working with me is my honesty and the fact that I always think along with them to create the best possible story. I also bring a strategic perspective to marketing and everything surrounding a production, from planning travel and coordinating with staff to helping people feel comfortable in front of the camera and ensuring they look their best on screen.

Outside of work, I continue to find inspiration in nature, travel and meeting people from all over the world. These experiences constantly bring me new ideas and help keep my work fresh and authentic.

Interested in working together or bringing your story to life through video? Feel free to get in touch. I’d love to explore the possibilities with you.

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How It All Began

My journey as a videographer and photographer began with my studies in Media & Entertainment Management, where I discovered the many possibilities of working with cameras and visual media. Through my specialization in Media Innovations in Tourism in Bali and International Destination Branding in Qatar, I learned how visual storytelling plays a crucial role in positioning destinations and businesses.

These experiences sparked my passion for travel and creating content that not only looks beautiful but also makes an impact. In 2024, I completed my Divemaster training and spent a year producing underwater videos for businesses and tourists. I rounded off this period by specialising in self-reliant diving, further developing my skills and independence underwater.

Today, the combination of creativity, strategy and hands-on experience both above and below the water lies at the heart of how I run my business and help clients tell their stories through compelling visual content.

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